Before 1987, MTV featured almost exclusively music videos, but as time passed, they introduced a variety of other shows, including some that were originally intended for other channels. The guys team up with the target of a viral internet prank to unleash the most over-the-top pranks for some sweet revenge. [98] For many years, Music Feed was the only program on MTV's main channel that was dedicated to music videos. [72] The show included a live studio audience and was filmed in a windowed studio that allowed crowds to look in. The channel also rotated the music videos of "Weird Al" Yankovic, who made a career out of parodying other artists' videos.

The teens later sued,[169] with MTV later apologizing and ordering the segment's removal.[170][171]. MTV increased rotation of its weekly alternative music program 120 Minutes and added the daily Alternative Nation to play videos of these and other underground music acts. In addition to this, the rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. For instance, Angie Martinez and Fatman Scoop served as its hosts. [95] In 2009, MTV aired Snoop Dogg's second program with the channel, Dogg After Dark, and the show College Life, based at the University of Wisconsin–Madison. MTV Raps throughout the months of April and May 2008. But after one month as a money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1.[159]. [218], In the summer of 2012, MTV launched a music discovery web site called the MTV Artists Platform (also known as Artists.MTV). By 1998, Yo! [86] While music videos were featured on MTV up to eight hours per day in 2000, the year 2008 saw an average of just three hours of music videos per day on MTV. [127][128] On June 24, 2019, it was announced that Scream would be moving to VH1 ahead of the premiere of the third season. 166. Houston Chronicle, NO STAR ed., sec. [214] Shortly after the 2006 MTV Video Music Awards, which were streamed on MTV.com and heavily utilized the MTV Overdrive features, MTV introduced a massive change for MTV.com, transforming the entire site into a Flash video-based entity. Get down with daily specialty playlists featuring old school favorites, new artists, and special weekend jams. Each of these channels featured music videos and shows from MTV's international affiliates as well as original US programming, promos, and packaging. '"[165], During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which the network executives imposed a lifetime ban. [211][212], In the late 1980s, before the World Wide Web, MTV VJ Adam Curry began experimenting on the Internet. Also, Beavis' tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast.

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