Nike's "Just Do it" campaign celebrated its 30th anniversary this year, which means it's been around longer than many of the footwear and apparel company's customers have been alive. Think it’s easy to create a whole new market for your product?

This idea was perfectly communicated in a simple question, communicated through endless TV and print spots and numerous celebrity endorsements (including entirely fictional celebrities like Bart and Lisa Simpson).

The effect of the campaign was such that De Beers' wholesale diamond sales in the United States, which added up to $23 million in 1939, This huge increase in sales was the result of a profound shift in culture, that was, From Mr. Peanut to Ronald McDonald, the mascot has been a staple of advertising for over a century. Wendy’s took a more gutsy approach in this marketing campaign: They targeted their competitors. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. The campaign really helped differentiate Progressive from other insurance companies, and has led to it effectively winning what Progressive CMO Jeff Charney calls "the insurance arms race." Yeah, I am. 12 Ways to Generate Massive Views With Your Video Marketing Platform, 18 Strategies to Boost your Product Launch Marketing Strategy.

For decades after this campaign aired, Miller Lite dominated the light beer market they’d essentially created. So what’s a marketer’s lesson here?

When a marketing campaign really lands, it becomes more than just a marketing campaign. They never tried to be something they were not.

Clairol did the opposite of what most marketers would do: They didn’t want every woman on the street running around saying they were using their product.

Any marketer today knows that starting in 2013, Oreo has consistently ruled social media.

This summer, Old Spice even created a Choose Your Own Adventure game on Instagram. That’s the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Public Relations, And the original video, which now has 52 million views on YouTube, was just the beginning. The message is clear, simple, and powerful: whatever you want to do, you can do it, so what are you waiting for? If you find your campaign’s gained momentum with your fans and followers, do everything you can to keep them engaged while keeping your messaging true to your brand’s voice and image.

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