Then, in March, Campbell Soup Co added a new line of plant-based protein drinks to its Bolthouse Farms 1915 Organic range. Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No: 4307068. Sizes range from small single serving bottles to large carboys for water coolers. Then, in October, Amatil teamed up with Coca-Cola Australia to acquire a 45% stake in Made Group, an Australian producer of cold-pressed juice, high-protein smoothies, probiotic milk, yoghurts, coconut water and cold-brew coffee. 20-22 Bedford RowLondon WC1R 4EBReg in England No. - comment, Beam Suntory wades into "sexist" whisky guide row, Asahi hails beer trends as Grolsch makes UK return, Coca-Cola CEO confirms US hard seltzer launch, A-B InBev takes first hard seltzer to China, Sustainability - The Most Important Theme for 2020 - Thematic research, Alcoholic Beverage Innovation - COVID-19 Case Study, Targeting Consumers at Home - Coronavirus (COVID-19) Case Study. The popularity of coconut waters and coconut-flavoured beverages continued to foster NPD activity in 2018. Making water bottling as environmentally efficient as possible. Coca-Cola Amatil also joined the ranks of drinks companies to go down this path, launching the Amatil X incubator unit in April, though the group stated the initiative was not intended for beverage start-ups in order that the venture would not "compete with existing innovation pipelines provided by brand partners like The Coca-Cola Co". In January, Danone set the tone by committing to using only recycled plastic (rPET) for its Evian brand by 2025. Providing safe quality water for over 20 years. committing to using only recycled plastic (rPET) for its Evian brand by 2025, made important announcements relating to their use of rPET, joined the NaturALL Bottle Alliance, a group formed last year by Danone and Nestlé Waters to research sustainable packaging technologies, placed The Coca-Cola Co, PepsiCo, Nestlé and Danone in the top ten of global offenders on plastic pollution, joined around 250 consumer goods firms and other partners in signing the New Plastics Economy Global Commitment to eliminate plastic waste and pollution at its source and establish a circular economy for plastic globally, announced plans to introduce both a deposit return scheme (DRS) for England, tax on the manufacture and import of plastic packaging containing less than 30% rPET, published their own proposals for a DRS managed by producers and retailers subject to government targets, introduction of the Soft Drinks Industry Levy (SDIL) in the country, possible new sugar taxes represent "near-term headwinds" for the company, criticised by medical bodies for endorsing an industry-led sugar reduction target for soft drinks rather than imposing a tax, proposing new controls on promotions, in-store merchandising and TV advertising of HFSS (high in fat, sugar or salt) food and drink, cited the personalisation trend and reducing plastic waste as key factors behind the deal, led a US$10.6m investment in German company Mitte, acquisition in September of a 90% stake in Austrian energy tea start-up All I Need, undertook a US$30m investment in US organic coconut water maker Harmless Harvest, Poppilu had joined its Springboard incubator programme, three beverage companies had joined its Nutrition Greenhouse North America programme, launching the Amatil X incubator unit in April, completion of Refresco's purchase of Cott's bottling operations, acquisition of the India-based Horlicks malt drink brand and other nutrition products from GlaxoSmithKline, GBP3.9bn (US$5.1bn) takeover of UK-based coffeehouse chain Costa Coffee in August, completed its merger of Dr Pepper Snapple Group and Keurig Green Mountain to form Keurig Dr Pepper, acquire Californian producer Clearly Kombucha for an undisclosed sum in June, took a minority stake in Melbourne-based Remedy Kombucha, plans to sell off LDD, having completed a strategic review of the business, acquired a 60% stake in UK-based producer Jarr kombucha, relaunched Diet Coke in North America, also adding four new flavours, announced plans to roll out Fuze Tea, one of its fastest-growing brands, in Europe, unveiled an innovative sugar-free range of botanical drinks in July, unveiled a coconut water and cold-pressed juice range under its Zico brand, signing a sponsorship deal with English Premier League football club Huddersfield Town for the Coco Fuzion 100 brand, agreed a sponsorship deal for its Oxigen functional drinks brand with Bayern Munich football club, launched a new range of flavoured sparkling waters in February under the brand name Bubly, added a range of botanical- and fruit-infused waters to its Strathmore range, undertook a GBP1.2m (US$1.6m) brand overhaul in January, launched Fentimans' Connoisseurs Tonic Water, launching Pink Rhubarb and Oriental Yuzu tonics in June, extended its Refreshingly Light range in March, release of The London Essence Co Pomelo & Pink Pepper Tonic Water, TV ad for the Robinsons Fruit Creations line, launching the California Raspberry and Georgia Peach brands, added Dalston's Fizzy Elderflower and Cherryade to its range of craft sodas, relaunched soy-based brand AdeZ in the UK, added a new line of plant-based protein drinks to its Bolthouse Farms 1915 Organic range, extended its protein drinks range with the launch of Protein Water, added Vieve Watermelon Protein Water to its range, with an extension to the Minute Maid portfolio, introduced a new range of plant-based drinks in the US under its Quaker brand, Spirits (Dark) - On the Rocks, with Amy Hopkins. Earlier in the year, Britvic sought to bring more adults into the cordial category with a TV ad for the Robinsons Fruit Creations line. Waters from different sources have various mineral contents so taste different. Not surprisingly, healthier and functional beverages and lower-sugar variants have been a predominant focus for new product development and marketing activity during the year.

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