transactional analysis in communication

Concept of Transactional Analysis: Transactional Analysis

Parents spend a lot of time telling children not to do things, as a normal part of helping them grow up into a civilised and functioning adult.

The recordings are permanent – they cannot be erased. There should be greater depth in the search for meaning in the data. In an organization, people need better communication to break down barriers between managers and employees and between competing departments. Transactional Analysis Psychotherapy: Application of Transactional Analysis Role Play is an integral part of the Communication Skills syllabus in English. The customer may have been asked for a decision and if the answer is ‘postpone’, the organisation gives a Not OK stroke, leaving the customer confused and feeling bad – ‘you asked me for a decision, I gave you my decision and now you don’t value me.’.

Even negative strokes are regarded better than none at all. So, the lesson is not to stay in Adult state all the time, but to access the ‘adult ego’ and use it to understand the origins and nature of thoughts and feelings and to monitor discrepancies between the current situation and our reactions to it.

Transactional Analysis was founded by Eric Berne, and the famous 'parent adult child ' theory is still being developed today. Transactional Analysis has wide applications in clinical, therapeutic, organizational and personal development, encompassing communications, management, personality, relationships and behaviour. Transactional analysis increases awareness both of the self and of others. All this may be the underlying game, which easily flips into ‘If it wasn’t for you doing this, I wouldn’t be in this mess.’ The supplier may now have first charge on the deeds of the house and it can become ‘NIGYSOB,’ ‘Now I’ve got you………..’. The customer is invited and encouraged to participate fully in the marketing and sales relationship so as to build the relationship and shape the product. It is concerned with how things work, or how to achieve things. There was nothing assuring that came out of the transaction and the conversation can not be continued. In crossed transactions, a message sent or behaviour exhibited by one person’s ego state is reacted to by an incompatible, unexpected ego state on the part of the other person. In marketing planning and in managing interactions between customers and suppliers, there is often the presumption that the marketer’s job is to “know better than the market”, and ‘tell it what to do, based on superior knowledge and judgement’. Berne believed that Freud’s structures are merely concepts.

These life positions are critical in customer management terms.

Save my name, email, and website in this browser for the next time I comment. This is called transactional stimulus.

The transactional analysis approach has important implications for many topics in marketing, including: These would need to be identified as part of an audit. Transactions may be complementary, crossed and ulterior. Stroking is any act of recognition, verbal or non-verbal, for another. However, the customer senses this, and takes a similar parent view – ‘because you haven’t understood me, I’m not going to let you sell to me’. The Adult determines what behaviour is appropriate. Its main ideas relate to ego states, transactions, games, strokes, drivers and life positions. This is used to provide data on traffic to our website, all personally identifyable data is anonymized.

Ulterior transactions are when one or both parties are functioning in two ego states at the same time. The supplier’s drive is to be perfect, in the sense of having the best marketing mix, and the customer’s drive is to be perfect, in the sense of getting the best deal or most appropriate offer. This is used to provide traffic data and reports to the authors of articles on the HubPages Service.

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Analysis of the interactions between customer and supplier in different situations (eg successful sale, deferred decision, refusal) will produce data which will need to be analysed using different criteria and approaches which are sensitive to human behaviour and to attitudinal responses.

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